Customer data platform

Pushwoosh + Segment Integration: real-time data, relevant messaging

Connect Segment with Pushwoosh to unify customer data and deliver personalized, automated campaigns. Sync events and audiences in real time to boost engagement and retention.

Email, SMS, WhatsApp, push & in-app
CDP-powered personalization
No-code, fast setup

Request demo Read documentation

How does the integration work?

Set up the connection

between Segment and Pushwoosh—it takes just minutes.

Trigger journeys

with personalized messaging via push, email, WhatsApp, SMS, or in-apps.

Track results instantly

and iterate using built-in A/B/n testing and analytics.

Stream real-time data

from Segment to Pushwoosh: user actions, preferences, attributes.

Create smart segments

in Pushwoosh based on behaviors like "SubscribedToOffers," "ProductSearched," or "CategoryViewed."

Use cases

Travel app re-engagement

A user searches for Paris flights and browses hotels, then drops off.

Ready for your Paris trip? Let us help you book it today — 10% off.

Result:
User returned to the app and completed the booking.

Personalized news alerts

A user follows F1 content but never joins live streams. Segment flags the interest, Pushwoosh responds:

Watch live and never miss a lap Your favorite team is racing this weekend!

Result:
User joined the live stream and increased session engagement.

Retail push with user attributes

Segment detects that Sarah is browsing for sportswear on Android. It flags the interest, and Pushwoosh responds:

Hi Sarah! New arrivals in Sports & Outdoors — 15% off this week only.

Result:
User made a purchase and became part of a personalized campaign segment.

With Twilio Segment and Pushwoosh, customers can combine real-time behavioral events and user attributes into a single profile, enabling marketers to react to user actions, not just send communications to static lists.

Twilio Segment’s identity resolution and computed traits (like engagement or purchase propensity) help build precise, context-rich audiences.

When this unified data flows into Pushwoosh, you can trigger messages based on actions like purchases or cart abandonment and optimal send times, all tailored to user-level details.

<a href="https://www.linkedin.com/in/tkoeth/" target="_blank" rel="noopener noreferrer">Tim Koeth</a>

Tim Koeth Director of Technology Partnerships

How does Pushwoosh work?

Pushwoosh helps you collect and activate customer data in real time to deliver personalized, automated campaigns that boost retention and growth. Watch the video to see how Pushwoosh unites data and engagement in one platform.